WPN. is an Australian premium activewear brand designed specifically for men. Since the brand’s conception in 2014 they’ve been setting the pace for men’s sports fashion both inside and outside the gym; blending quality craftsmanship, razor-sharp urban design and some of the most technically advanced performance materials on the planet into their products. With timeless minimalist design and a relentless pursuit of functionality, WPN. has made transitional activewear their own.
WPN Wear Covert Windbreaker | RRP: $109.95
This has never been more evident than in the WPN. Autumn-Winter 2017 collection. The series takes inspiration from the architectural symmetry, patterns and hues of urban city streets. Featuring clean, sharp silhouettes in a palette of textured greys, deep blues and wintry blacks, AW17 is WPN. at it’s boldest and most modern yet.
WPN Wear City Tech Fleece Hoodie | RRP: $119.95
When it comes to designing new products for WPN., everything is built from the ground up deliberately and in painstaking detail. The textile fabrication of apparel is considered of paramount importance in the AW17 range, pushing design to the limits while still maintaining the trademark WPN. style of streamlined simplicity. Every piece is made for the modern man with the resolute belief that your workout should be an extension of your style, not an exception.
WPN Wear Rival Tech Joggers | RRP: $109.95
THE NAME, THE ICON
Our name is the abbreviation of the word ‘weapon’, a phrase used to describe someone who may be extremely skillful, strong or dominant in their field. Using the abbreviation gives the logo a sense of minimalistic style and mystery behind it’s meaning.
Our icon is designed an abstract representation of two swords clashing. The linear, sharp structure was designed to symbolise strength and performance.
Our mission with the design of our logo was to give a sense of empowerment and motivation to become your own weapon.
WPN is not just another brand, WPN is a culture, a movement.
WE ARE WPN.
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